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Research
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Research potential solutions by inferring, extracting, and corroborating customer needs from a variety of methods and customers
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Established patterns in-app
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UX best practices
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Explore new patterns if necessary
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Interview stakeholders
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Internal: Product, Leadership, Engineering teams
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External: users (and/ or user representatives)
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Exit gate: Design begins creating and exploring low-fidelity mockups
Creation and Iteration
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Beginning with low-fidelity mockups, the design creates rapid prototypes to validate design concepts
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Review design(s) with Product Manager
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Share design with larger Product Management team and, when appropriate, other stakeholders:
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Internal: Leadership, Engineering teams
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External: users, (and/ or user representatives)
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Exit gate: As the design solution is agreed upon with PM, design produces high-fidelity pixel perfect design
Final Approval of Designs
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High-fidelity pixel perfect design is finished
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Final check against requirements with Product Management
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Designer updates user stories with design links/ image assets
Exit gate: Final designs presented to Engineering for approval and development
Post-development
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QA test new features to ensure desired behavior and design integrity
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Maintain close, proactive communication with other departments, including marketing, sales, customer services, account management
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Regularly audit the app for opportunities to improve ease of use
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Identify any interruptions in a customer’s ideal workflow
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Regularly interview users and incorporate feedback into the roadmap
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